Elyk Design

Peak Fitness Website


Peak Fitness is a small chain of family-owned gyms in the Southern California area. It provides equipment, group X classes, personal training, child care, and a smoothie bar.


This case study project consisted of a complete user experience process from research to design. The challenge was to create a website that solves the customers pain points while fulfilling the clients needs and goals.


  • Strategy & Goals
  • Research & Analysis
  • Wireframing & Prototyping
  • Usability Testing
  • Design

Strategy & Goals

As part of the discovery phase our focus was to find out both the business goals and customer goals. We really wanted to get to the building blocks by answering the Who, What, When, Where, Why, and How. We started by answering the purpose of why; which was to advertise the business and to provide information and services customers and prospective customers need. From here we were able to move forward to answering these other 5 questions and addressing the pain points of a customer and the needs of the business.


As part of a team we conducted all the research and analysis. We used certain techniques such as affinity diagraming as a process to discover our customers, pain points, and goals.

When we were ready to move forward with interviews, we proceeded with finding random screeners through local searches and third party programs such as Survey Monkey. Our interviews consisted of using techniques that included ethnography, surveys, and competitive analysis. Of those interviews we were able to develop proper personas that best represents the targeted customers.

Prototyping & Design

Through this phase of the project I began with creating the site map to get an understanding and visual representation of the sites organization. I will also have an understading of how the pages will link with one another.

Once the approval of the site map was completed I moved on to low fidelity wireframe sketches to play around with options for the structure of the site and the user flow. From low fidelity sketches with pen and paper, I transfered over to using the program Balsamiq to create a cleaner more organized low fidelity wireframe.

When the wireframes were completed it was time to move on to the high fidelity prototypes. With these high fidelity prototypes I wanted to get a better grasp of what the final design will look like and how it will click through.

Usablility Testing

Now that I have created the high fidelity design and development, we then move foward with the usability testing. Using the process of screening our potential customers, we selected six people for interviewing. The goal was to gather information on the experience by setting up specific tasks throughout the site. By gathering this information and analyzing it, we were able to go back to and make any further necessary corrections.


When the final prototype was approved I moved on to creating the final design. Keeping in mind the research and goals of the business and customers, the design represented everything the business needed for visual effectiveness.


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