Elyk Design

Peak Fitness App

Problem

Peak Fitness is a small chain of family-owned gyms looking to increase new memberships and provide information about the gym to potential and current members.

Solution

Create a native mobile app for on-the-go customers and non customers to view information and join Peak Fitness.

Highlights

  • Strategy & Goals
  • Research
  • Wireframing & Prototyping
  • Usability Testing
  • Design

Strategy & Goals

As part of the discovery phase our focus was to find out both the business goals and customer goals. We really wanted to get to the building blocks by answering the Who, What, When, Where, Why, and How. We started by answering the purpose of why; which was to advertise the business and to provide information and services customers and prospective customers need. From here we were able to move forward to answering these other 5 questions and addressing the pain points of a customer and the needs of the business.

Plan & Define

As part of a team we conducted all the research and analysis. We used certain techniques such as affinity diagraming as a process to discover our customers, pain points, and goals.

When we were ready to move forward with interviews, we proceeded with finding random screeners through local searches and third party programs such as Survey Monkey. Our interviews consisted of using techniques that included ethnography, surveys, and competitive analysis. Of those interviews we were able to develop proper personas that best represents the targeted customers.

Prototyping & Design

Through this phase of the project I began with creating the site map to get an understanding and visual representation of the sites organization. I will also have an understading of how the pages will link with one another.

Once the approval of the site map was completed I moved on to low fidelity wireframe sketches to play around with options for the structure of the site and the user flow. From low fidelity sketches with pen and paper, I transfered over to using the program Balsamiq to create a cleaner more organized low fidelity wireframe.

When the wireframes were completed it was time to move on to the high fidelity prototypes. With these high fidelity prototypes I wanted to get a better grasp of what the final design will look like and how it will click through.

Design

Staying consistant with the style and feel of the desktop version, the final design looked clean and modern. Keeping in mind the research and goals of the business and customers, the design represented everything the business needed for visual effectiveness.

Contact

I'd love to discuss your project with you. Give me a call or send me an email anytime.

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