Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.
In Guess' website redesign, we focused on turning the site to responsive while adding new features, a new checkout flow, product landing pages (PLP), product description pages (PDP), and other elements in order to provide the best shopping experience for Guess' users.
I served as the UX lead of this project. I focused on user research and analysis, usability interviews, information architecture, wireframes, task flows, prototyping, and design. I worked along side the front and back end developers for development implementations.