Elyk Design

DPR Offroad Website


DPR Offroad was in need of an online presence to get more notariety in the offroad industry and to help boost product sales.


Design a website that reflects the company's goals while maintaining the look and feel of an offroad automotive company.


  • Research & Analysis
  • Personas
  • Wireframing & Prototyping
  • Usability Testing
  • Design


My user research revealed that DPR Offroad's consumers fell into the categories: the truck enthusiast, the offroader, and the truck traditionalist. The direction and infrastructure of the site was influenced by each of the created personas.


For creating the site map I broke down the levels of importance and figured out how I wanted to structure the site. With the sitemap in place I now had an understading of where each page will be located within the site.

Wireframing & Prototyping

From the sitemap I then moved on to creating wireframes. Using Balsamiq, I created the low fidelity wireframes with annotations to lay down the blueprint of the site. Included were annotations for the stakeholder to understand each element of the site and how it will function.


In the final design I made sure to utilize key elements that exemplifies the rugged aspects of the industry, yet maintaining the high-end luxury feel. I kept the design very clean to match the simple usability and user experience.


I'd love to discuss your project with you. Give me a call or send me an email anytime.

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